Privacy Notice for California Residents Under the California Consumer Privacy Rights Act

Effective Date: January 1, 2020

Last Reviewed On: July 17, 2020

This page contains a description of your rights and specific disclosures required by CCPA. CCPA applies to California residents only. For additional information regarding our privacy practices, see our Legal Notice.

Collection of Personal Information

Information LegaFi Collects

“Personal information” as defined by CCPA, means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

Categories of Personal Information collected by LegaFi include:

Information that is publicly accessible is not considered “Personal Information” under this policy. Further, information that has been de-identified, or aggregated with other consumer information is similarly excluded from Personal Information.

Sources of Personal Information Collected by LegaFi

LegaFi collects Personal Information in the categories listed above through the following sources:

• Gravity Forms—information entered into the Gravity Form by the user will be saved and collected.
• WordPress Comments—information entered by the user in the comments will be saved and collected.
• WordPress Posts—information posted by the author will be saved and collected.
• WordPress User Data—information stored as user metadata in our database.

Use of Personal Information

LegaFi may use, or disclose, the Personal Information it collects for one or more of the following business purposes:

• Performing Services—including providing information received to a law firm for a legal consultation, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of a business or services provider. It will also be used to send you information that you requested or agreed to receive.
• Auditing—including tracking advertising conversion events, and auditing compliance with laws and other standards.
• Security—including detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, prosecuting those responsible for that activity, conducting risk management, and to otherwise protect the safety and security of LegaFi users or members of the public
• Undertaking internal research—this includes research for technological development.
• Improving and maintaining quality of service—including undertaking activities to verify or maintain the quality or safety of the LegaFi website, improving the website, upgrading our infrastructure, and developing new services.
• Commercial purposes—including marketing and promoting of third party websites relating to ongoing litigation
• Legal purposes—such as protecting or defending the legal rights or property of LegaFi, or the legal rights of third parties, employees, agents, and contractors (including enforcement of our agreements), and complying with the law, legal process, or legal and government requests.

LegaFi will not collect additional categories of Personal Information or use the collected Personal Information for a purpose not specifically listed without first providing you notice.

Sharing of Personal Information

LegaFi may disclose your Personal Information to a third party for a business purpose. LegaFi does not sell your Personal Information to any third parties, however, it will disclose your Personal Information to law firms that have paid for advertisement on LegaFi’s website if specifically requested by you.

The categories of information that LegaFi may share for a business purpose include:

• Identifying Information
• Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code 1798.89(e))
• Characteristics of protected classifications under California or Federal law
• Commercial information
• Biometric information
• Internet or other electronic information
• Geolocation Data
• Sensory Data
• Professional or employment-related information
• Education Information
• Inferences drawn from any of the provided information

LegaFi may disclose your personal information for a business purpose to the following categories of third parties:

• Law Firms, when the disclosure is specifically requested by you in order to have your case evaluated by a lawyer
• Customer verification providers
• Platform technology providers
• Marketing providers and bulk email processors who send out communications on our behalf
• Governmental or quasi-governmental agencies or organizations that make valid legal requests for information or to whom LegaFi share information to protect or defend the legal rights or property of LegaFi, or the legal rights of third parties, employees, agents, and contractors
• Related companies or any successors in interest in the event of a corporate reorganization, merger, or sale of all or substantially all of our assets
• Litigants or other parties to legal proceedings that make valid legal requests for information or to whom LegaFi shares information to protect or defend the legal rights or property of LegaFi, or the legal rights of third parties, employees, agents, and contractors
• Other authorized third parties, if you have given permission for us to share data with them.

Your Rights Under the CCPA

Right to Access Your Information

Right to Disclosure of Categories of Information—you have the right to request that we provide the following disclosures covering the 12-month period preceding our receipt of your request.

• The categories of Personal Information we have collected about you
• The categories of sources from which Personal Information is collected
• Our business or commercial purposes for collecting or selling personal information
• The categories of third parties with whom we share Personal Information
• The categories of Personal Information we have sold and the categories of third parties to whom the Personal Information was sold
• The categories of Personal Information we have disclosed for a business purpose

Right to Access Specific Pieces of Information—You also have the right to request access to the specific pieces of personal information we have collected about you in the preceding 12 months, which we will deliver to you electronically, in a portable format where feasible.

Right to Deletion

You have the right to request deletion of the personal information about you that we have collected from you. Please note that we are unable to delete information needed to:

• Complete the transaction for which the Personal Information was collected;
• Detect, prevent or prosecute security incidents, fraud, or other misuse, or prosecute those responsible for such activity;
• Comply with legal or reporting obligations, including to pursue or defend legal claims, exercise or enable others to exercise any rights provided by law, enforce or comply with contractual obligations, respond to valid requests for information, and comply with or enforce the applicable laws and regulations;
• Enable other internal uses consistent with your expectations based on your relationship with us or the context in which you provided the information; or
• Exercise or enforce any other exceptions provided by CCPA

Right to Opt-Out

You have the right to direct us to not sell your personal information at any time (the “right to opt-out”).

You can also take measures to privatize your browsing data and prevent your data from being used by Google Analytics by opting out here. Some of the data that LegaFi collects from Google Analytics includes, but is not limited to:

1. Geolocation
2. Gender
3. Pages visited

Nondiscrimination

If you exercise any of your rights under CCPA, you have the additional right not to be discriminated against, including by our (a) denying you goods or services, (b) charging you different prices or rates, including through the use of discounts or imposing penalties, (c) providing you a different level or quality of goods or services, or (d) suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services if the differential treatment is reasonably related to value provided to us by your data.

Submitting Requests

Requests for information on the disclosure of your Personal Information, requests for deletion of your Personal Information, and requests to opt out of the sale of your personal information must each be submitted separately. You can submit up to two requests for information on the disclosure of your Personal Information and up to four requests to delete your Personal Information within a 12-month period. To submit a request, fill the relevant form below.

To protect your information from inadvertent deletion or disclosure, and to ensure the integrity of our systems and the proper fulfillment of your request, we cannot simultaneously process requests for access and deletion. Please wait until your pending request for access or deletion has been completed before submitting a subsequent request.

Verification of your identity is required to process a request. In order to process your request, you must provide sufficient information to verify your identity. You may authorize someone to act as your agent and submit a CCPA request on your behalf. You must supply your agent with written permission to act on your behalf, and your agent must provide proof of such authorization before we will act upon the request. If you are submitting a request to access or delete through an authorized agent, you must verify your identity, unless your agent is acting pursuant to a power of attorney under the California Probate Code.

If you have any questions about any of the information on this page, contact us at info@legaFi.com.